The Los Angeles Rams unveiled their new logos and colors this week as they get set to begin a new era with the opening of SoFi Stadium.
While Rams COO Kevin Demoff said that fan input played a role in their new designs, the reception was not well. The Rams got the colors right for their new era, going with the royal blue and yellow that fans expressed desire to stick with from their recent throwback uniforms.
The logos have gotten a huge negative response from the fanbase though. The Rams unveiled four new logos, but the main “LA” one was the most universally disliked, which is not ideal considering that is their new profile picture on all social media accounts and is expected to be the logo at the center of the field at SoFi Stadium.
Even Rams legend Eric Dickerson expressed displeasure with the new logos, and is willing to act as a spokesperson for the Rams fanbase. He took to social media to put together two new logo designs, and says he will be taking them to the organization in hopes of a change:
.@RamsNFL fans, thanks again for all your passionate responses. The two logos below received the most support. I have noted your feedback for tweaks to each logo. I’ll share these with the Rams and our thoughts on why we love and take pride in our old logo. Proud to be your voice pic.twitter.com/UEF4JEULPn
— Eric Dickerson (@EricDickerson) March 25, 2020
In an interview with Arash Markazi of the L.A. Times, Dickerson stated that he doesn’t believe the new rebrand will sell much merchandise:
“This product will hardly sell,” Dickerson said. “It’ll sell nothing. I don’t care if it’s three years from now, it still won’t be selling because it doesn’t look good. It’s ugly. … When you put out a brand-new logo and product for your team you expect it to be in the top 5-10 in merchandise sales, and I’m willing to bet that this will be at the very bottom. If I’m wrong, I’ll be the first one to say I’m a jackass and I’ll shut my mouth and say I don’t know what the hell I’m talking about, but I’m willing to bet this will be damn near dead last in sales.”
Dickerson added that other Rams legends feel the same way:
“Isaac Bruce said it best, he said, ‘This is the NFL, but this looks like an XFL or expansion team logo. I don’t get what we’re trying to do here,’” Dickerson said. “If you’re the Tigers, you don’t want to look like a kitten. I want to look like a tiger. I want to look strong and powerful. I want a logo that looks bold. David Hill [looked at the ram head logo and] said this thing looks like it has no intentions at all. The other one had some bad intentions and that’s what you want; something with some bad intentions, and I totally agree.”
Dickerson has gotten a largely positive response to his new logo designs, so it will be interesting to see if the Rams consider a change or if what’s done is done.
Regardless though, the Rams have yet to reveal their new logos, which will come later in the spring. Considering the organization picked the fan-favorite colors for their rebrand, the uniform response is expected to be much different than the logos.
