The Los Angeles Rams announced a partnership for the naming rights to their new Inglewood Stadium as it will be called SoFi Stadium.
Social Finance (SoFi) is a Bay Area-based online personal finance company that was founded in 2011 but has already become quite large. They have agreed to a 20-year partnership with the Rams for the naming rights to the stadium, which is set to be one of the best sporting and entertainment venues in the world.
The Rams were diligent in choosing their partner for the naming rights for the stadium as it has been talked about for months now. They previously announced the naming rights to the plaza outside the stadium, which will be called American Airlines Plaza.
As far as the actual stadium though, it was SoFi that was able to secure the big partnership:
Introducing @SoFi Stadium.
Get ready to experience the extraordinary. pic.twitter.com/wlUcnYyczv
— Los Angeles Rams (@RamsNFL) September 15, 2019
Rams owner Stan Kroenke expressed his excitement about the stadium’s new name and explained why he felt SoFi were the right partners:
“It would be impossible to build a stadium and entertainment district of this magnitude without incredible and innovative partners who share our ambitions for Los Angeles, our fans worldwide and the National Football League,” said Kroenke. “Since breaking ground at Hollywood Park, more than 12,000 people have worked side-by-side on this project, and we are proud to now have SoFi join us on this journey as we prepare to open in the summer of 2020. From our first meeting with Anthony Noto and his team, it was clear that SoFi wants to transform not only the financial industry but also the lives of its members. SoFi has a deep appreciation of the aspirations of its members – quality education, home ownership and achieve their ambitions. They are helping millions of people achieve their dreams and helping us realize our own promise at SoFi Stadium. Customer service and the fan experience is tantamount to everything we’ll do at SoFi Stadium. It was critical for us to find a tech-focused partner who is on the cutting edge and genuinely understands the needs of all of our constituents and who challenges us to think in creative ways to make every visitor to SoFi Stadium and Hollywood Park feel special and at home.”
SoFi CEO Anthony Noto echoed Kroenke’s thoughts, expressing his excitement for the opportunity:
“We’re thrilled to be introducing SoFi Stadium to the world, through our partnership with Hollywood Park,” said Anthony Noto, CEO of SoFi. “This is a giant leap toward achieving our company’s mission of helping people get their money right by reaching our members where they are. The partnership with this transformative project taking shape under Stan Kroenke’s leadership is the perfect opportunity to drive awareness and trust in the SoFi brand as we continue to grow and reach members on a national level.”
SoFi Stadium will have a seating capacity of approximately 70,000, althought it is expandable up to 100,000 with 260 luxury suites, more than 13,000 premium seats, and over three million square feet of usable space.
The stadium will be the home to many worldwide events like Super Bowl LVI in 2022, the College Football National Championship game in 2023 and the Opening and Closing Ceremonies of the 2028 Olympic Games.
