With the Los Angeles Rams beginning a new era and moving into SoFi Stadium for the 2020 NFL season, the organization decided to do a complete rebrand.
They unveiled their new logos and colors earlier this year, and the reception wasn’t exactly great as the fans and even team legend Eric Dickerson attempted to get it changed.
Ultimately, the Rams decided to stick with what they came up with though in hopes that people’s opinions would change when they unveiled their new uniforms.
They said they would be doing that sometime in the fall, and that day has finally come as the Rams unveiled their new uniforms on social media:
🚨 2020 🚨
A new era in Los Angeles. pic.twitter.com/Qc8vv2mUd3
— Los Angeles Rams (@RamsNFL) May 13, 2020
🔥🔥🔥 pic.twitter.com/K2OpLLxtW5
— Los Angeles Rams (@RamsNFL) May 13, 2020
The Rams' helmet up close: pic.twitter.com/Y2FO5PuZJ5
— Greg Beacham (@gregbeacham) May 13, 2020
The Rams' new white look is an off-white called Bone. They got special NFL permission to use it. pic.twitter.com/JshEpKhXzs
— Greg Beacham (@gregbeacham) May 13, 2020
The uniforms were designed “to match the style and design” of SoFi Stadium, said Kevin Demoff, the Rams' chief operating officer, “but still have the tradition and some elements that our fans had come to know and love.” pic.twitter.com/WShkIUnmmT
— L.A. Times Sports (@latimessports) May 13, 2020
The Rams’ new uniforms definitely have a modern look to them, which is a change compared to what they have worn in the past. It will be interesting to see what the reaction is to them on social media considering the outrage that the logos sparked.
Regardless though, now that the new uniforms are out, the focus can shift back to the field as L.A. looks to bounce back from a disappointing 9-7 season in which they missed the playoffs in 2019. The roster has undergone a ton of changes this offseason, but the expectation for greatness remains the same in 2020.
The Rams have not yet said when they will begin selling new jerseys, although they likely will as soon as possible so fans can get their hands on the new merchandise.
